Track What Matters. Maximize Event ROI.

Most events look great, but few prove their impact.

Download our Experiential ROI Playbook and learn how to design activations that deliver results.

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How TikTok Reached 4.2M+ Impressions In A Single Day (Without Paid Ads)

  • Engagement metrics that matter
  • Creator impact
  • Sales & sponsorship ROI
  • Post-event tracking with AI
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What's Inside

3-Layer Framework

Engagement Reach Impact

As simple as that, right?

ROI Mindset Guide

How to get buy-in from execs, sponsors & sales

Metrics + Planning Tool

20+ metrics, benchmarks & how-tos

Why it Matters

It’s not just theory — this framework is used by top brands to get CMO buy-in, secure sponsorships, and justify marketing spend.

“We designed this to help marketers prove value, not just effort.”

 

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Amanda Ma, CEO & Founder - Innovate Marketing Group

Perfect for You If You’re…

  • Planning pop-ups or influencer activations
  • Tired of explaining “impressions” as ROI
  • Pitching value to sponsors or internal teams
  • Leading event marketing for your brand

Trusted by Top Brands

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Let's talk strategy